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26% - web site was too difficult to navigate*
lesson: fewer clicks win more customers
*source: Andersen Consulting, "problems plaguing web-shoppers" |
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| Day 1, 23:00 Albert needs ten copies of a bestseller for the next gathering of the Book Worms. |
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| Day 1, 23:05 At Today'sBest, Albert has to click through several web pages before he finds out there is
not enough in-stock. |
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| Day 1, 23:10 While at zBang, Albert gets multiple availability/pricing options - all with just one click! |
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| Day 4, 08:30 The result - another evening of enchanted reading for the Book Worms. |
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| copyright © 1999-2000 ICONOCI, Inc. |
