abandoned carts vague promises stock-outs special dates bad promises
 
   
[ 25% - web site didn't provide information needed to make purchase*
lesson: be specific

*source: Andersen Consulting, "problems plaguing web-shoppers"

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Day 1, 23:00 Albert - "I gotta get some new running shoes ..."
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Day 1, 23:05 Albert - "Hmmm, Today'sBest. Usually ships ... oh,oh - that means usually out-of-stock, better keep looking ..."
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Day 1, 23:10 Albert - "Ahh! zBang not only has my favorite brand but also promises a specific delivery date."
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Day 4, 06:30 Albert - "Wow! zBang really put me back on track."
The Solution -- z! Fulfillment
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