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40% - product was not delivered on
time*
lesson: make realistic promises
*source: Andersen Consulting, "problems plaguing web-shoppers" |
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| Day 1, 23:00 Albert - "I wonder who can sell me a skateboard?" |
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| Day 1, 23:05 Albert - "Today'sBest has it on backorder, but promises two weeks with a real good
price ..." |
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| Day 14, 16:30 Albert - "What? It's backordered for another two weeks? Please cancel my order
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| Day 14, 17:00 Albert - "hmmm, zBang ..." |
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| Day 14, 17:05 Albert - "zBang ... will deliver in exactly seven days ... no guessing here." |
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| Day 21, 09:00 Albert -- "I'm on a roll with zBang!" |
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| copyright © 1999-2000 ICONOCI, Inc. |
