For Immediate Release Wednesday, 11/3/99 at 2:45pm CST, Dallas, Texas.

ICONOCI Pioneers z!™ - A Radical Breakthrough In Real Time Technologies

ICONOCI, Inc. today announced z!™ (zee-bang) - innovative clustering technologies and advanced distributed algorithms that redefine "real time" in extremely large, high volume environments.

"We're excited about the momentous advances we've made in real time problem solving and optimization," said Nilendu Jani, President and CEO of startup ICONOCI. "With z!™ we are able to solve complex problems instantaneously, problems that usually take anywhere from minutes to hours to figure out. And z!™ operates on commonly deployed technologies, is massively scalable and provides continuous availability as well as exceptionally fast response times. We have already proven z!™ with results that are orders of magnitude beyond anything available today."

z!™ promises to have considerable impact in a world with an ever increasing need for real time decision making. Acceptable standards for what constitutes real time have shrunk dramatically in recent years. The revolution in e-business highlights this change in expectations.

Per Jani, "Until recently, it was acceptable to inform a customer that an item was out of stock well after the order had been processed. Today, customers want to know an item's availability before the order ever gets placed. E-Tailers must serve up accurate information in real time. The consequences of not providing timely information or worse yet, not delivering orders as promised, can be disastrous - in e-business the competition is only a click away."

The benefits of z!™ will have an impact on every industry. ICONOCI's target markets highlight this broad applicability. Their current offering includes intelligent e-business solutions for consumer goods and retail. Development is already underway to leverage z!™ into solutions for transportation, logistics, high tech and electronics. On the horizon are the automotive, industrial, energy, chemical, semiconductors and pharmaceuticals industries.

Says Jani, "Those industries and companies that incorporate z!™ into their businesses will have a definite competitive advantage in this age where seconds can mean the difference between winning and losing a customer."

ICONOCI (pronounced i-KONO-sigh) is a software technology startup dedicated to delivering the best value in intelligent real time solutions. Privately held, ICONOCI has offices in Dallas and Austin. For more information, contact Dawn Branam at 214/366-4411 or dawn_branam@iconoci.com.

Visit ICONOCI at www.iconoci.com.